The 4Cs, however (Content, Connection ... That's why it is so important for B2B organizations to cut through that noise with integrated marketing that's both strategic and creatively crafted. In the ...

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Is “sustainable marketing” the oxymoron of the decade? These two powerful words seem to be at loggerheads with each other. On the one hand, sustainability would be to meet one’s own needs without ...

IMC is a proprietary trading firm and market maker in various products listed on exchanges globally. We're one of the world's leading market makers, trading on more than 80 exchanges around the world.

Philip J. Kitchen University of HullJoanne Brignell, Tao Li and Graham Spickett Jones Hull University Business School Sometimes, in a specific disciplinary area, it is useful to pause and take stock ...

Taking care of your 4C curls can be challenging, especially if you recently went natural. 4C hair is the ‘coiliest’ hair texture – made up of hair strands that have a very tight zig-zag pattern.

Indore: In a bid to improve the overall cleanliness and aesthetics of the country’s cleanest city ahead of Swachh Survekshan 2024, Indore Municipal Corporation (IMC) has launched a comprehensive ...

These help address the 4C’s of the startup space, namely, capital, competency, connections and community, making the IA multiverse more comprehensive and valuable. It aims to exceed initial ...

Indore: A district court on Friday ruled that the contested 6.7-acre land of Karbala Maidan, located near Lalbagh, was the property of the Indore Municipal Corporation (IMC) and not that of the ...