Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Investopedia / Ellen Lindner Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with ...

Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career ...

When launching marketing campaigns to raise awareness for your campus unit, there are guidelines and processes that should be followed to ensure campaigns meet UAB's brand standards and are approved ...

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing ...

Alex Dos Diaz / Investopedia Multilevel marketing (MLM) is a strategy used by some direct sales companies to sell products and services. MLM encourages existing members to bring recruits into the ...

What would it cost? What would they have to do to support our efforts? That’s what marketing to C-suite executives looks like today. The bottom line? You may need to rethink the way you market ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...