The benefit of building a strong brand name is that it remains one of the most sustainable competitive advantages in business ...

Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your armor. And it's your defensive line. And the source of your offensive strength. Imagine this: You're the ...

A few months ago, I met up with a woman who wanted to become a professional namer - a consultant who specializes in developing brand names ... do you come up with name ideas?" ...

they continue to talk about your own molecule by its INN, for goodness sake, as if to acknowledge the brand name would make them less 'medical'..." However, there is a strange convention in pharma ...

Choosing a name for your business is one of your first big decisions as an entrepreneur. So get it right. Here's how to name ...

A brand is a specific feature that identifies a company's products and services. This feature can be a name, slogan ... design software to come up with ideas for the visual aspects of a brand ...

Nonprofit brands ... names of their organizations will be inflated beyond what the quality of their work alone would support, as the pursuit of revenue becomes a goal in its own right. They also worry ...

not just the familar Apple logo and iPhone product name (although the strength of these brands certainly helps maintain its pricing power). Educational publisher Pearson, another one of Train's ...

hospitality companies want to appeal to a variety of consumers while also drawing in different types of hotel and hospitality investors interested in opening a hotel under their brand name.

If you have a brand, readers know in advance the sort of things you’ll say, and they’ll pony up to hear more of it. And if you don’t have one? In that case, it may not matter if your prose runs laps ...

The name "TCL" is, in fact, an acronym, and its original meaning harkens back to the company's founding days as "Telephone ...